Combining Disney's creativity strategy with education.
I found this post to be interesting because first, i'm a Disney fan and second, I like the way Disney created an environment for "creativity" in the way Disney defines it. Ironically I just came back from watching "Disney on Ice", wonderful show. I think that is why I felt like writing a post that talks a lot about Disney.
Basically the structure Disney set up was this:
It would start with the dream of the entire film, then the realist of how much things would cost and what it would take to make it, and then the critique from the eyes of the audience lets say.
I like that Sylvia Guinan related this process to how education should be and that it would be a better environment for Edupreneurs (Entrepreneurs as it were in the educational system). If any of these three steps is in the wrong order than "the opposing perspectives of traditional academia emerge".
I want to now refer back to my very first definition of creativity and see how these examples can fit. First let me give my disclosure that this is simply free thinking on my part at this point of the blog, and that it is thinking-out-loud if you will.
The first part of the definition talks about how creativity is "a person's awareness of build-able elements that surround them". The build-able elements in the general case of any Disney film would be how aware are the employees (imagineers I believe they are called) are of all the ideas, themes, and other constraints that they have come up with. This will then lead to the second part of the definition "the number and variations of combinations that the person makes with these elements". This is when all of the ideas, themes, and other constraints come together in a whole lot of ways to eventually become a complete and hopefully "creative" film.
I would like to hear what people think about this. It is just a quick thought on creativity that has helped me to learn a little bit more on how one company defines creativity.

No comments:
Post a Comment